PanaCreative Direction

About

A team that runs your product, so you can run your company.

Customer

Design-conscious, ambitious people who want AI that feels like their world.

Proposed customer
Two people laughing at a striped table inside a hand-drawn yellow frame.
Proposed fitDesign studio foundersA two-person agency. Pana keeps the business side moving.
Portrait of a smiling founder in a white shirt, sitting outdoors.
ShannonLaunched an MVP, landed a first customer and spoke at SXSW.
A person in a black dress crouching in profile, hands at their mouth, thinking.
Proposed fitIndependent creativeAn art director deep in the thinking stage.
Portrait of a founder in a blazer and striped tie, among trees.
Comfort Care MedicalModernizing patient access to compression care.
A young musician in a cap and blazer perched on a wooden chair in front of a hanging backdrop.
Proposed fitMusic artistWriting, releasing and running it all, mostly alone.
Smiling founder with arms crossed in front of an office building.
Pedro, TeachyBuilt 40+ AI tools for teachers.
Founder speaking into a podcast microphone.
Leo, Seoul Beauty ClubBuilding a data-driven K-beauty subscription.
Founder with arms crossed in a park, wearing a Stanford Business T-shirt.
JeffMaking college guidance more accessible.
Portrait of a smiling founder in a sweater and collared shirt, outdoors.
AccessPointBrought transparency to private markets.

Story

Portrait of a Pana founder, smiling, on a blue background.
Portrait of a Pana founder in glasses, on a blue background.

We started Pana because (to be filled in).

Content

How Pana helps, in real moments.

Content direction
A person in a cream tracksuit leaning back from a cluttered studio desk, laptop on their lap and a pencil in their mouth.
Supplied reference

A studio afternoon: sketches, books and an idea in progress.

Seen from above: two people side by side on stools, one on a laptop, one on a phone.
Supplied reference

Two people, one idea in progress: the ideation stage.

Feelings

A collaborator who shares your taste. Cool, without trying.

Creative direction
  • editorial
  • expressive
  • cool
  • approachable
  • capable
  • a little indie

Visuals

Hands-on people. Pana lightens the load.

A beige Macintosh floating among painted clouds, with the Pana wordmark.
Supplied Pana reference

A familiar tool made buoyant: the imaginative anchor.

A person in a plum shirt browsing a lived-in studio: design books, a red chair, a laptop and a glowing pendant lamp.
Supplied reference

A lived-in workspace, where work is part of a life you enjoy.

A person seated on a wooden chair against a warm wood wall, face hidden behind an open broadsheet.
Supplied reference

The editorial moment: unhurried, well made, a little playful.

A bearded man in a beanie and sunglasses sipping coffee in a round green armchair against a cream backdrop.
Supplied reference

Calm, unbothered confidence. Room to sit with it.

Hands with gold rings holding a stack of worn books, a coffee cup and small make-up products against a checked blazer.
Supplied reference

Everything you carry through the day, held together.

A warm evening interior with timber, softly glowing lamps and cushioned chairs.
Yanhao Fang / Unsplash

Somewhere pleasant to stay a little longer. Warm focus without the grind.

Arms in a brown leather jacket hugging a laptop, phone, wired earphones, socks and a scrunchie.
Supplied reference

Your whole day in your arms. A little help carrying it.

A person crouching beside a laptop on the floor, surrounded by floating colourful desktop folder icons.
Supplied reference

Digital life made physical and playful: the computer as companion.

A lanyard ID badge with a childhood photo, reading “This kid had big ideas. Now builds brands that refuse to stay small.”
Supplied reference

The kid with big ideas, grown up. Pana’s imaginary-friend story.

Brand

A softer kind of technology.

Paper#f9f8f6
Cream#f2f0ec
Ink#1b2330
Deep#2e5c8a
Sky#6b99c6
Stone#a9a79e
Maroon#5b2230
Brick#9d3432
Clay#d3746e
Ochre#d9a44d
Moss#3e7045
Sage#80a86f
Colours observed from Pana’s public design tokens.

Sound

Jazz, deep house and a record on.

Listening direction

Objects

Things that remind people of Pana.

Brand association
Two grey notebooks, one marked 2027/365, with two red pens on a white table.
Supplied reference

Well-used notebooks and a good pen: analogue tools that stay on the desk.

Colourful desk tools on grid paper: a blue notebook, a pen, scissors, a stapler, a yellow timer, coffee and a coiled cable.
Supplied reference

Bright, useful things: a notebook, a timer and good scissors.

A green cutting mat with coloured pencils, a tin of pencils, a sketchbook, a ruler and a mug.
Supplied reference

Pencils out, mat down: the making part.

An open laptop showing a colourful product grid, resting on a red folding chair on concrete.
Supplied reference

A laptop on a red folding chair: working wherever it fits.

A hand holding an open paperback while a phone selects a passage of its text.
Supplied reference

A real book, with a phone to catch the good lines.

An open interiors magazine on a wooden table with glasses, a ceramic cup and a green stone dish.
Supplied reference

A magazine, glasses and a cup: slow reading at the table.

A beige desk calculator on a brown felt surface, its display reading “Your brand is ready to walk the runway.”
Supplied reference

An old calculator with something new to say.

Places

Where Pana’s people work, think and wait.

Brand association